Entrada Término de materia

Número de registros utilizados en: 0

001 - CONTROL NUMBER

• control field: 10954

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20150618165108.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 150618|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: Mercadotecnia

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt): Kerin, Roger A. Roger A. Kerin 10952, Marketing, 2014