Incluye índice

Chapter 1 Why Do Business Models Matter? The “What, How, Who, and Why” Framework for Understanding Any Business Model -- Chapter 2 How Business Models Create Value in New Ways – Case Studies and Theory -- Chapter 3 Adopting a Business Model Mindset – A Prerequisite for Transformative Innovation -- Chapter 4 Business Model Innovation – A Fundamentally New Source of Innovation -- Chapter 5 Strategic Design of Innovative Business Models – How to Bring Design Thinking and Creativity to Your Business Model -- Chapter 6 How to Design a New Business Model – A Dynamic Design Method -- Chapter 7 How to Design a New Business Model – Methods Championed by Startup Entrepreneurs -- Chapter 8 Value Propositions – The NICE Framework for Measuring the Impact of the Business Model -- Chapter 9 Evaluating Existing Business Models and Designing New Ones – Your Essential Toolkit -- Chapter 10 Implementing Business Model Innovation in Established Firms – Organizational Barriers and How to Overcome Them -- Chapter 11 Implementing Business Model Innovation in New Ventures – Balancing the Prospects of Shooting for the Stars with the Risks That Can Sink the Ship -- Chapter 12 Business Model Innovation Strategy in the Digital Age – What Does It Mean for You?

"Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world.<br /> <br /> This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations."

Negocios Internacionales